Text message marketing for furniture retailers is pivotal to any modern retail businessโ€™s strategy. SMS boasts a high open rate, fostering a deeper connection with your clientele. Let’s brush up on SMS marketing basics and explore how businesses leverage it todayโ€”from real-life examples to customisable templates.


What Is SMS Marketing?

SMS marketing entails sending SMS (short message service) texts for various customer or patient engagements. While the term is often used interchangeably with text marketing, technically, text marketing can also include images and links.ย 


Why Do Companies Use SMS Marketing?

Companies of all sizes embrace text messages for marketing due to various benefits, including:

  • Speedy delivery
  • High open rate (98%)
  • Elevated response rates
  • Preferred communication method of customers
  • Easy management with suitable software
  • Simple setup
  • Trackable results for necessary adjustments

Examples of Effective SMS Marketing

Compelling SMS marketing examples abound across businesses of all sizes. Though primarily from larger companies, these examples are easily adaptable for furniture retailers.


Text Message Templates to Explore

Numerous scenarios benefit from SMS marketing for furniture retailers. Here are some ways you can employ this strategy:


Welcome messages

  • New product announcements
  • Flash sale alerts
  • Seasonal sale notifications
  • Survey requests
  • Social media post promotions
  • Customer support assistance
  • Order confirmations
  • Shipment tracking updates
  • Billing reminders
  • Appointment notifications
  • Reservation confirmations
  • Internal updates (e.g., hour changes)
  • Security code dispatches


Letโ€™s delve into sample templates for these scenarios.


Welcome Message Template

These initial messages greet individuals upon signing up for your text marketing list:

โ†’ โ€œThanks for joining [Company]โ€™s list! Anticipate the best deals and latest products delivered straight to your inbox.โ€


Sales and Promotion Templates

Common scenarios like sales and promotions benefit from various templates:

โ†’ โ€œ[Product] is on sale for a limited time! Click the link to learn more.โ€

โ†’ โ€œThank you for your loyalty! Use coupon code [Code] for 20% off your next purchase.โ€

โ†’ โ€œFlash sale alert! Until midnight, enjoy 50% off all items in [Category].โ€

โ†’ โ€œSpend $15 or more for free delivery on your order.โ€

โ†’ โ€œExciting news! Check out our new [Product]. Learn more at the link.โ€

 

Event Templates

Events can be effectively promoted through SMS, with templates for announcements, reminders, and RSVPs:

โ†’ โ€œJoin us at [Bar] on [Date] at [Time] for half-priced cocktails.โ€

โ†’ โ€œ[Company] is hosting a FREE webinar on [How to solve common client pain point]. RSVP here.โ€


Customer Loyalty Templates

Boost customer engagement and loyalty through personalized messages:

โ†’ โ€œHappy Birthday, [Name]! Enjoy a complimentary drink tonight with coupon code [Code]. Show this text to our staff.โ€

โ†’ โ€œTo celebrate your birthday, [Company] offers you 20% off today only. Use coupon code [Code] at checkout.โ€

โ†’ โ€œThanks for your loyalty! You currently have 100 points, equal to $10.00 off your next purchase.โ€


Transactional Templates

Keep customers informed about transactions, from order confirmations to refunds:

โ†’ โ€œThanks for your order of [Product]. Order number: [Number]. Reach out with any questions.โ€

โ†’ โ€œYour order [Number] has shipped! Track its progress here.โ€

โ†’ โ€œReceived your [Product]. If you have any queries or need to return it, reply to this message.โ€


Payment Templates

Manage payments efficiently with request, confirmation, and reminder templates:

โ†’ โ€œReminder: You have a balance of [Amount] due on [Date].โ€

โ†’ โ€œFor your convenience, click the link to pay [Link].โ€

โ†’ โ€œThank you for your payment of [Amount] on [Date].โ€


Appointment Templates

Ensure appointments are remembered and confirmed with these templates:

โ†’ โ€œThanks for scheduling with [Name] on [Date] at [Time].โ€

โ†’ โ€œLooking forward to seeing you on [Date] at [Time]. Need to reschedule? Reply to this text.โ€

โ†’ โ€œ[Dental practice name]: Itโ€™s time for your next cleaning. Reply, call, or visit [Website] to schedule.โ€


Company Update Templates

Keep customers informed about business updates with concise messages:

โ†’ โ€œFrom [Date], enjoy our summer hours! Open from 9 a.m. to 9 p.m. daily.โ€


Essential Tips for Text Marketing

For successful SMS marketing campaigns, remember these key tips:

  • Obtain legal opt-ins for marketing texts
  • Include opt-out options as per legal requirements
  • Keep messages under 160 characters
  • Be clear and concise
  • Personalise when possible
  • In language where applicable
  • Include a clear call-to-action (CTA)

 

Get Started With Text Marketing

Ready to elevate your text marketing game? With Babeltext’s multilingual platform, you can seamlessly connect with customers in their preferred language, fostering trust and rapport. Enjoy instant translations, personalised interactions, streamlined communication, and a user-friendly interfaceโ€”all designed to enhance your SMS marketing efforts. Say hello to efficient, boundary-breaking communication. Get started today for a superior client experience!