Short Message Service (SMS) remains a reliable and versatile communication tool for businesses. With near-instant message delivery and widespread accessibility, it’s ideal for time-sensitive updates, promotions, and critical alerts. SMS provides a direct, personal, and platform-agnostic means of engaging with customers. Its simplicity and effectiveness make it a valuable choice for reaching a diverse audience.
In an era where customers seek convenience and prompt communication, SMS offers a competitive edge. It creates a more intimate and customer-centric experience, fostering stronger relationships and increasing engagement. Businesses can leverage SMS to connect with their audience efficiently, ensuring that important messages are delivered and read promptly. For companies aiming to maintain a direct line of communication with their customers, SMS remains a cost-effective and highly effective solution.
In the past year, 71% of consumers chose to receive texts from at least one business. Impressively, 75% of Gen Xers (aged 41-56) and 76% of women subscribed to business texts, while 65% of men did the same.
53% of consumers desire the ability to text businesses back, with Gen Xers and women expressing the highest interest. Two-way texting is a clear consumer preference for contacting customer support and engaging in interactive conversations.
The statistics are based on 2023 survey responses from 1,400 consumers, business owners, and digital marketers.