Hereโs an alternative! Remember the days when you could just pick up the phone, dial a number, and have a meaningful conversation with a potential lead? Or when email campaigns were the bread and butter of every successful sales strategy? Those days are long gone. In today’s technology-driven world, those traditional methods just donโt cut it anymore.ย
Time for a change and start seeing real results.
The Cold Hard Truth About Cold Calling
Weโve all been told to call all our leads, follow up relentlessly, and just keep dialing. But letโs face it, cold calling feels like shouting into the void. You might connect with 10-15% of your leads on a good day, and thatโs just to have a conversation, not even to book a meeting.
Why is this happening?
- Reduced Trust – People are sceptical – 94% of calls from unknown numbers go straight to voicemail.
- Ease of Blocking – Call-blocking technology, doesnโt recognise the number, theyโre not picking up.
- Short Attention Spans – Research shows that a prospect’s interest in a cold call drops off after just nine minutes.
- The Email Illusion – 20% open rate and a dismal click-through rate of less than 0.5%.
- Low Open Rates – Most of your messages never get seen, let alone read.
- Delayed Responses – Emails can sit in an inbox for days before being opened.ย
The Modern Consumer’s Expectations
Todayโs consumers expect quick, personalised interactions and want relevance, immediacy, and convenience.
The Solution: Messaging
Everyone messages be it:
- SMS – 3.5 billion daily active users of SMS globally
- WeChat – 1.1 billion monthly active users.
- WhatsApp – 500 million daily active users
- Telegram – 900 million monthly active users.
- Discord – 150 million monthly active users
Suggested strategies:
- Broadcast message to prospects a unique personalised offer
- Have a conversation with your prospective client via messaging.ย
- Arrange online meetings and product demonstrations via messaging.ย
- Migrate existing customers to messagingย
- Have a conversation with new markets with multilingual messaging.ย
- DO NOT USE BOTS โ Use Humans โ Bots are insanely annoying.
What will happen next?
- Higher Engagement Rates – Open rate of around 98%.ย
- Instant Communication – Texting is immediate and convenient.ย
- Response – Prospects can respond at their leisure, without feeling pressured or annoyed.
- Automation โ Messaging automation is simple. As soon as a lead opts in, the SMS automation sends a personalised welcome message. This starts the conversation in a friendly, non-intrusive way.
- Nurturing โ Have a conversation with your prospective or existing client. Builds trust over time.
- Booking Appointments – Once the lead shows interest, schedule a real call or meeting.
Real Results
By switching to messaging โ current stats:
- 21% Booking Rate: Significantly higher than traditional methods.
- 75% Reduction in CAC: Lowering the cost to acquire customers.
- 212% Increase in Lead Response Rate: More leads are responding to our outreach.
- 32% Increase in Show Rate: More prospects are showing up for scheduled calls and meetings.
Conclusion
Traditional lead nurturing methods like cold calling and email campaigns have had their time, but they are increasingly ineffective in todayโs marketplace. The high rejection rates of cold calling and the low engagement rates of email campaigns highlight the need for a more dynamic, immediate, and personalised approach to lead nurturing.
Babeltext provides an end-to-end solution for all your messaging leads.ย